Client: Optus

• Document review
• Staff engagement
• SWOT analysis

Optus commissioned Place Partners to develop a Placemaking Strategy for their Macquarie Park Campus, to understand and respond to the current state of the site, and to identify issues and opportunities to create a place that people choose to be in and that they are proud of being part of. The Placemaking Strategy manifested itself through recommendations for physical change as well as programming, governance, communication, retail, and environmental initiatives.