Gympie Town Centre Branding & Marketing Strategy – QLD
Client: Gympie Regional Council
- Community and Stakeholder engagement
- Context report, place logo concepts and strategy framework
- Branding and marketing strategy, place logo and action plan
Place Partners was engaged by Gympie Regional Council to develop a Branding and Marketing Strategy for the Gympie Town Centre. The delivery process was designed to encourage collaborative efforts by the community and the council via an engagement campaign employing different methods: online survey, social media, survey postcards and workshops. The Gympie Branding & Marketing Strategy led to a 3-year action plan, delivering banners, advertisements and a trial market in the first year.
For more information about the scope, delivery and results of this project: